Quantity vs. Quality
TVM keeps good records of the newsroom output. How many American newsrooms actually keep count of the number of stories each person produces each year? This one does. Here’s the count for 2007, posted on the newsroom bulletin board. The top individual had more than 6,000 stories! Similar reports are made on a weekly basis, so they know which staff members are generating content.
The problem with this system is that it doesn’t also take QUALITY into account. Should a completely unmemorable voiceover of an official meeting get the same credit as a groundbreaking special report that addresses a serious issue like child abuse or constitutional change? Right now it does.
Starting Sunday we will have the anchors in place and now the challenge is for all of the producers and reporters to step up their game and fill the shows with a lot of great content. Quality AND Quantity.
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Hi, I'm Terry Anzur. I've been a professional multimedia journalist for more than 30 years, anchoring and reporting everywhere from New York to Los Angeles to West Palm Beach. I've taught on-air skills to journalists of all levels, both through positions at the University of Southern California and Pepperdine University and through my own independent company.
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